{"id":64,"date":"2026-08-14T15:33:44","date_gmt":"2026-08-14T06:33:44","guid":{"rendered":"https:\/\/cuushair.com\/en-site\/?page_id=64"},"modified":"2026-08-17T16:16:05","modified_gmt":"2026-08-17T07:16:05","slug":"straight-estetic","status":"publish","type":"page","link":"https:\/\/cuushair.com\/en\/straight-estetic\/","title":{"rendered":"Straight Estetic"},"content":{"rendered":"\n

\u201cSo natural and smooth, you\u2019d never guess it was straightened\u2014achieve the lustrous hair you\u2019ve always dreamed of without damaging your hair.\u201d<\/p>\n\n\n\n

A Straightening Treatment is a hair straightening procedure that uses gentle chemicals.<\/p>\n\n\n\n

We customize the formula to suit the condition of your hair and perform the treatment while nourishing your hair.<\/p>\n\n\n\n

This allows us to straighten your hair without causing cumulative damage, resulting in a lustrous, natural look that appears as if it hasn\u2019t been straightened at all.<\/p>\n\n\n\n

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STEP1<\/strong><\/h3>\n

Scalp Detox & Hair Cleansing Shampoo<\/p>\n

It thoroughly removes impurities from pores and silicone buildup from the hair.
\nIt helps prevent hair loss and thinning, and makes it easier for nutrients to penetrate the hair.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STEP2<\/strong><\/h3>\n

Application of Medication<\/p>\n

The thickness and curl pattern of hair vary depending on the section\u2014such as the roots, ends, inner layers, and outer layers.
\nWe carefully apply nutrients and treatments tailored to each specific section.\n<\/p>\n<\/div>\n

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STEP3<\/strong><\/h3>\n

Rinse + Shampoo<\/p>\n

We\u2019ll wash your hair using a special shampoo designed specifically for this treatment.
\nSince your hair is currently in a delicate state due to the treatment we just applied, we\u2019ll wash it gently with a rich lather, using minimal pressure.
\nThis helps balance the moisture levels within your hair, reducing dryness and frizz, and leaving your hair softer and more manageable.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STEP4<\/strong><\/h3>\n

Ironing\/p><\/p>\n

Use a flat iron to thoroughly straighten your hair.\n<\/p>\n<\/div>\n

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STEP5<\/strong><\/h3>\n

Application of Medication<\/p>\n

After using the flat iron to neatly smooth out the flow of your hair, we\u2019ll proceed to both set the style and nourish your hair at the same time.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STEP6<\/strong><\/h3>\n

Treatment<\/p>\n

We thoroughly remove the fixed chemicals.
\nWe replenish nutrients in the hair and scalp to promote healthy, strong hair. We also restore the hair and scalp to a stable, mildly acidic state.\n<\/p>\n<\/div>\n

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STEP7<\/strong><\/h3>\n

Replenish with 3 types of hair-improving ingredients<\/p>\n

\u30fbHigh-Concentration L-Lactone
\nAnti-aging effects for hair
\n\u30fbUltra-High-Concentration All-Keratin
\nKeratin is essential for achieving beautiful, bouncy, and strong hair.
\n\u30fb3 Types of Ultra-High-Performance Chitosan
\nForms a protective film on the hair, shielding it from heat and UV rays, and leaving it with a lustrous finish.\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u201cSo natural and smooth, you\u2019d never guess it was straightened\u2014achieve the lustrous hair you\u2019ve always dreamed […]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/pages\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":6,"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/pages\/64\/revisions\/261"}],"wp:attachment":[{"href":"https:\/\/cuushair.com\/en\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}