“Your hair gets more beautiful with every color treatment.”
Cuu’s hair color is a “hair quality improvement” treatment designed to replenish the moisture and nutrients your hair needs while minimizing the strain caused by coloring.
By addressing the temporary stress and damage factors that occur during the treatment and balancing the hair’s internal moisture levels, it achieves a softness and natural luster that make it hard to believe your hair has just been colored.
It’s not just about coloring your hair—
“Nurturing beautiful hair for the future”
That is Cuu’s Color Esthetic.
STEP1
Deep Cleansing for Hair Reset
Gently removes silicones, excess sebum, dirt, styling product residue, and other impurities that are attached to the hair. By maximizing the effects of color and treatment, this process restores your hair to an optimal condition, ready to absorb future care. This process creates the foundation for beautiful, long-lasting results. Improves color penetration and retention Enhances the absorption of treatment ingredients, elevating the overall finishing quality Leaves hair naturally soft, healthy, and full of shine
STEP2
Color Esthe Application
Infuses essential moisture and nourishing ingredients into the hair while coloring, allowing them to penetrate deeply into the inner hair. While minimizing the stress of coloring, it delivers moisture and nourishment that help prevent dryness and keep hair soft, smooth, and manageable. It’s not just about adding color-by balancing the hair’s internal moisture, this process enhances natural shine and long-lasting beauty. For Retouch Services We provide customized nourishment and hydration care tailored to the condition of your regrowth area, helping to create an even, uniform result from root to tip.
STEP3
Hydrogen & Nutrient Treatment
Penetration Time After the treatment is applied, we allow it to process for about 10-15 minutes. This is a crucial time for hydrogen and nutrient ingredients to deeply penetrate and nourish the inside of the hair. By balancing the hair’s internal moisture levels, we help prevent dryness and frizz, leaving your hair soft, smooth, and manageable. During this time, the treatment does more than just coat the surface- it works from within to create natural shine and resilience you can feel. The result is long-lasting softness and manageability that lasts from the roots to the ends. Benefits of the Towel Turban Deeply infuses hydrogen and nutrient ingredients into the hair to support penetration. Helps prevent dryness and frizz caused by air conditioning and other factors. Utilizes the head’s natural warmth to enhance penetration and boost treatment effectiveness.
STEP4
Hydrogen Treatment
After coloring, we adjust the hair and scalp to an alkaline condition and stabilize them in a mildly acidic state. By using hydrogen, we help reduce post-color damage and residue, while balancing the hair’s condition and supporting long-lasting, vibrant color. This results in hair that feels smoother, easier to manage, and beautifully healthy.
STEP5
Shampoo
Gently cleanses the scalp and hair with a mild, micro-foam shampoo that minimizes post-color sensitivity. The fine, rich lather helps remove residual chemicals and impurities that may remain after coloring, leaving your hair clean and refreshed. By minimizing the stress on the scalp and hair, it helps retain moisture and leads to hair that feels smooth, soft, and easy to manage. A gentle shampoo experience that cares for your scalp and hair, preparing it for beautiful, healthy hair that lasts.
STEP6
Replenishing 3 Types of Hair Quality Improvement Ingredients
We replenish three high-performance ingredients-high-concentration ellacton®*, high-concentration all-keratin, and three types of high-performance chitosan-to repair the inside of the hair and protect the surface at the same time. While leading to a smooth, supple texture with body and elasticity, this treatment helps protect hair from external damage such as heat and UV rays, resulting in beautiful hair that is shiny, manageable, and long-lasting. Ellacton®* Improves elasticity and moisture balance from within. All-Keratin Strengthens hair structure and repairs damage. 3 Types of Chitosan Protects hair from external damage and enhances smoothness and shine. *Ellacton® is a registered trademark of PENTELLE CO., LTD.
STEP7
Thermal Penetration Iron
We use a hair iron at 120-160°C (248-320°F) to deeply penetrate the treatment ingredients into the inner layers of the hair. The heat activates the ingredients and helps them adhere to the hair’s interior. By increasing the hair’s moisture content and sealing it in, we guide your hair to a beautiful state that is smooth, soft, and full of natural shine. It enhances manageability, reduces frizz and dryness, and prolongs the quality and finish of the treatment.